Branding
Mud Paw Music
Mudpaw Music is a new music studio in Winston-Salem, NC. The challenge was to develop a brand that would capture the studio’s love for playing and teaching music but also provide a visual tie for the love of their two dogs, Moon Moon & Joni. The logo and identity is a reflection of how the owners, Zach and Kendra Harding, approach life in general which is experiment, explore, try new things, help others succeed and most of all - have fun doing it!
TOURING BUS
CONCEPTS
Lucozade
Lucozade is British energy drink rebranded for the U.S. We determined the name would not resinate with American consumers so we changed the brand image and name to give it more visual appeal.
ORIGINAL CONCEPT
URBAN ATTITUDES
Created for La-Z-Boy to attract younger consumers seeking a more contemporary and sophisticated style of furniture. This new line of furniture helped break the perception of the La-Z-Boy brand and give consumers a fresh, new perspective on stylish offerings.
DUO
Branding and photography for a new furniture line that combines the styling of a stationary with the comfort of a reclining sofa. The assignment was to come up with a clean contemporary identity that gave a nod to the power features including power recline at a touch of a button and USB charging ports with quick and easy access.
iClean
Branding, photography, video, store environment and digital applications for a new innovative stain resistant performance fabric that repels stains before they become stains. The logo visually speaks to the attributes of the new product while the color palette represents a clean and fresh identity. Many outrageous spills were created and captured over a number of years but the fabric remained intact.
