Experience
Team 48 - Lowe’s Racing
Our Sports Marketing experience includes Brand Activation, Sponsorship and full event integration. Our assignments for Team 48 Racing included leading creative efforts for Jimmie Johnson and Chad Knaus during their five consecutive NASCAR championships. This included photo shoots, video production, advertising and print applications. We also played a lead role in launching the first ever Kobalt 500 race in Phoenix, AZ. which included branding throughout the venue, large-format graphics and customized booth designs
Kobalt Tools 500 Official Pace Car
Kobalt Tools 500 demonstration booth
Sears Auto Center
The ‘Own the Road’ mobile store on 18 wheels was designed to build awareness and generate new sales for NTB and Sears Auto Centers focusing on high performance tires, custom wheels and auto parts. Four full size semi trucks toured the country, attending racing events, auto shows and store locations ultimately increasing sales and traffic to stores.